Sending bulk emails to attendees with MailChimp
EventHQ and MailChimp work together to allow you to send marketing emails and targeted campaigns to your attendees.
The MailChimp integration is an "App" which you install into your EventHQ account. We will not charge you to activate and use the MailChimp integration. However use of MailChimp may incur costs payable directly to them. Their pricing page can be found here.
From anywhere in EventHQ, click the "Apps" menu item
Clicking Apps will show you all active apps on your Account. If MailChimp is already active, then we're done, else:
Click the "Activate" button next to MailChimp to add this integration
ImportantYou must already have a MailChimp account setup and you must have already created a subscriber list for EventHQ to use
Enter the requested details, then click "Activate integration" to save your changes
Your API key can be generated as described underneath the API key field. Once you have entered a valid API key, EventHQ will fetch your existing lists and will populate the "List" field. You can then select which list EventHQ should send attendee data to.
The integration will request data from the EventHQ API. You can select which user's login details will be used to make those requests. We recommend you create a special API user with permission to access any event (auto-access) and permission to read attendee data. The API user does not need to be able to add/edit any records
ImportantThe user making the API requests must have sufficient permissions to access the requested data. If you are in any doubt then please contact support
If you have already started taking bookings and want to add already registered attendees to your MailChimp list, then tick the "run post-install hook" checkbox. Details for all your existing events/attendees will be imported into MailChimp.
What will I see in MailChimp?
Each attendee will be created as a subscriber on the list you selected when setting up the MailChimp integration. You can change lists at any time and EventHQ will send attendees to the new list. The post-install hook will only run once on installation, so if you want to import existing attendee data to a new list you should deactivate the integration and then reactivate it using the new list as a target.
Events are created as "interest groups"
Each event will be created in MailChimp as an interest group and your subscribers will be assigned to an interest group. If a subscriber has attendee two different events then they will be assigned to two interest groups in MailChimp. There is currently a maximum limit of 50 interest groups in MailChimp. If you intend to run more than 50 events whilst using MailChimp then it is likely you will run into this limit.
Custom attendee data is saved as "merge tags"
Attendee data collected on your attendee information form will be saved as merge tags against each subscriber. This means you can use this information to filter subscribers or even within the emails you send.